JPEN
JPEN

Integrated Marketing Strategy & Execution

We design and implement integrated marketing strategies to achieve sustainable business growth.
By aligning strategy, creativity, and data, we help organizations build stronger brands and accelerate customer acquisition.

Organizations often face challenges such as:

  • Fragmented marketing efforts that lack strategic alignment
  • Rising customer acquisition costs (CPA) and declining ROI
  • Unclear brand positioning or target segmentation
  • Limited resources for consistent execution and ongoing optimization

We provide end-to-end marketing consulting—from strategic design to execution and continuous optimization.

Marketing strategy and planning

Brand and creative direction

Performance marketing and content management

CRM and data analytics

Flow

  • 1Analysis & Target Definition
    Build a strategic foundation through market, competitor, and customer insights.
  • 2Strategic Planning
    Design integrated marketing strategies and establish measurable KPIs.
  • 3Execution
    Implement and manage advertising, SEO, social media, and content initiatives across channels.
  • 4Measurement & Optimization
    Evaluate performance and continuously refine initiatives to improve results and ROI.

Key Outcomes

  • A unified marketing strategy aligned with business goals
  • Greater efficiency in customer acquisition and ROI
  • Stronger brand awareness and engagement across channels
  • Data-driven decision-making and sustainable growth

contact

contact@kal.co.jp